To raise awareness of the issue, Dove has launched Reclaiming School Picture Day, a campaign seeking Black and mixed-raced women, who missed their school picture or had to alter their natural hair to conform to their school’s standards, to have their photo taken in a hairstyle of their choice. And while all women experience appearance-based pressures, Black and mixed-race women are disproportionately impacted by the Eurocentric beauty standards that so often define what’s seen as beautiful.” “Narrow beauty standards make it difficult for women and girls to freely express and celebrate their own beauty. All beauty should be recognized and welcomed in schools, at work and everywhere else,” Dove said in a statement published online.
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